National Resources Defense Council (NRDC) - Victories 2012 Campaign
The "Victory 2012" Facebook campaign - The goal of this campaign was to highlight the environmental victories that the NRDC community helped achieve. The creative concept was to create a strong visual with text overlay that simply stated the victory, with the "Victory 2012" badge tied the individual images together.
This campaign was successful in increasing the engagement and reach among NRDC's Facebook community.
This campaign was successful in increasing the engagement and reach among NRDC's Facebook community.
Futures Without Violence - "Macy's Thank-A-Mom" Campaign
What is Thank-A-Mom?
The following are the Thank-A-Mom graphics I designed and created to help build awareness and drive traffic for the campaign.
- A three week-long digital media driven fundraising campaign. The campaign focuses on driving traffic to a custom application on Macy's Facebook page that facilitates sending e-cards to a user's Facebook friends or email addresses. Macy's made available $400,000 for the promotion to be distributed among 5 competing non-profit organizations. For each e-card sent, $2 would be distributed to each non-profit until all funds were allotted.
- Our challenge, at FUTUREs, was to leverage our existing digital assets and targeting paid opportunities to drive as much relevant traffic to Macy's Facebook as possible.
- Ultimately, we were successful in reaching our goal of raising $100,000
The following are the Thank-A-Mom graphics I designed and created to help build awareness and drive traffic for the campaign.
Futures Without Violence - "VAWA 2013" Campaign
The "VAWA 2013" Facebook campaign - The goal of this campaign was to build awareness and action towards passing the Violence Against Women Act. The creative concept was to create a strong visual with text overlay that highlighted the shocking truth about domestic violence. The "VAWA 2013" badge tied the individual images specific to this campaign all together.
This campaign was successful in increasing engagement among the Future's Without Violence Facebook community and support for VAWA, which President Obama did sign.
This campaign was successful in increasing engagement among the Future's Without Violence Facebook community and support for VAWA, which President Obama did sign.
